15.7.2025
#Aesthetics
Tactility in Digital Photography & Design
Engaging authentically with people who know vast amounts of information and care deeply about an industry requires an empathetic approach, recognizing that the content we produce is directly integrating into communities that people identify closely with.
This curiosity about cultures, subcultures, and how people interact with products is one of the most exciting aspects of modern advertising & communications.
Showing that our clients have an interest in a product or service for more than financial reasons is the social proof required to build deep connections with stakeholders—or as we prefer to think of them: people.
Knowing how a small goodwill gesture became an integral part of Jeep ownership ("getting ducked"), that a small wave on the road can mean everything (the Jeep Wave), that there are community holidays celebrating engine displacements (4/26 Hemi Day), and how people take pride in their connection to these machines is what makes all the difference.
Engaging authentically with people who know vast amounts of information and care deeply about an industry requires an empathetic approach, recognizing that the content we produce is directly integrating into communities that people identify closely with.
This curiosity about cultures, subcultures, and how people interact with products is one of the most exciting aspects of modern advertising & communications.
Showing that our clients have an interest in a product or service for more than financial reasons is the social proof required to build deep connections with stakeholders—or as we prefer to think of them: people.
Knowing how a small goodwill gesture became an integral part of Jeep ownership ("getting ducked"), that a small wave on the road can mean everything (the Jeep Wave), that there are community holidays celebrating engine displacements (4/26 Hemi Day), and how people take pride in their connection to these machines is what makes all the difference.
While Lamborghini looks are often the gateway to the car community, the real fascination with cars is literally under the hood. What separates cars from most other hobby interests is the fusion of art and engineering, which often finds its stride in the aftermarket rather than the OEM factory.
Events were a perfect opportunity to engage with people's automotive creativity directly. Speaking with guests at Bosak Auto's seasonal shows, we'd often use that information to write detailed captions, inspire future content, and highlight some of the most interesting vehicles that came to visit them.
Knowing that a "cool car" isn't just an exotic hypercar—and effectively communicating that to thousands of people in event recap content—demonstrated a deep understanding and respect that resonated with the local car culture, whether through the lens of import vehicles, hot rods, classics, etc.
Learn more about how we used social media to build real community here >>>
Of course, the best way to engage with a culture is to participate. Documenting how businesses create meaningful connections by providing a space for a local community—or even contributing into it directly—is the ultimate form of authentic engagement.
Bosak Auto's Performance division created special-edition vehicles with various goals in mind. Sometimes, to incorporate Mopar's history. Other times, to celebrate a cause that was important to people in the organization. The vehicles were often made in collaboration with legendary industry figures like Mr. Norm. All of them, however, were designed to bring automotive passion beyond the road and connect with people in meaningful ways.
Social media became the primary way for people to learn about and engage with the Performance line's initiative, and was also by far Bosak Auto's highest-engagement content.
See some of our automotive enthusiast video content here >>>
creativity with
a legacy.
