15.7.2025
#Aesthetics
Tactility in Digital Photography & Design
Social media fosters storytelling. Every post contributes to a profile's larger narrative. The best social media understands that the perfect source material for this content doesn't exist in the digital ether: it exists in the real world, where real connections are made.
While social media naturally creates an individualized experience (it's just your brand on a person's screen while they interact with it), the content can vary dramatically in how much it encourages a connection to be made with the person on the other end.
The most impactful connections are the real ones. A happy customer. Someone who had a good interaction with the people in your business. A supporter of a cause that your brand sponsors, etc etc.
These are, therefore, extremely valuable assets to build connections online and offline. Using those rich offline experiences in your online storytelling is pivotal to driving real connections in your most scalable spaces for communications.
For example, Bosak Auto Group was hosting a car show for local enthusiasts. We made event t-shirts that, on the front, celebrated 95 years of business; on the back, it featured an image with several elements. First, the tagline that was created when a customer told the CMO, "I love my new car so much, I'm looking for a reason to drive it!". Next, the image of a yellow Honda Civic Type R, modified into an anime-inspired art style in an homage to its Japanese roots. "Bosak" was added in Japanese, lit up in Tokyo neon lights.
The choice of a yellow Honda Civic Type R wasn't incidental: HondaPro Jason, the preeminent Honda influencer in the world, was the guest of honor, and he planned on bringing his customized yellow CTR to the show. A selection of t-shirts were signed and given to early entrants. They also told the story of the event: HondaPro Jason and his one-of-a-kind vehicle at a one-of-a-kind event.
The photos of the event were selected to communicate that story on social media. His 1M+ followers across Facebook, Instagram, and YouTube saw that Bosak Auto Group understands the tight-knit culture behind the Honda and JDM communities.
The social media content served as a means of virtually amplifying the core message—that Bosak Auto understands and gives back to the automotive community—to hundreds of thousands of people more than those that had the opportunity to experience it in-person.
This is, of course, just one example. Any event, moment, or piece of content that facilitates the telling of your brand story can do the same thing. Philanthropic events and user-generated content , for example, are some of the highest engagement content available to businesses—and yet, they're often the most underutilized.
In that way, social media is a means to multiply the most impactful connections your brand has to its broadest audience.
Social media should amplify your connections.
Your brand's ability to connect with people doesn't begin by shouting into the digital void. It begins by telling people how you're making a real change in their real lives.
Social media fosters storytelling. Every post contributes to a profile's larger narrative. The best social media understands that the perfect source material for this content doesn't exist in the digital ether: it exists in the real world, where real connections are made.
While social media naturally creates an individualized experience (it's just your brand on a person's screen while they interact with it), the content can vary dramatically in how much it encourages a connection to be made with the person on the other end.
The most impactful connections are the real ones. A happy customer. Someone who had a good interaction with the people in your business. A supporter of a cause that your brand sponsors, etc etc.
These are, therefore, extremely valuable assets to build connections online and offline. Using those rich offline experiences in your online storytelling is pivotal to driving real connections in your most scalable spaces for communications.
For example, Bosak Auto Group was hosting a car show for local enthusiasts. We made event t-shirts that, on the front, celebrated 95 years of business; on the back, it featured an image with several elements. First, the tagline that was created when a customer told the CMO, "I love my new car so much, I'm looking for a reason to drive it!". Next, the image of a yellow Honda Civic Type R, modified into an anime-inspired art style in an homage to its Japanese roots. "Bosak" was added in Japanese, lit up in Tokyo neon lights.
The choice of a yellow Honda Civic Type R wasn't incidental: HondaPro Jason, the preeminent Honda influencer in the world, was the guest of honor, and he planned on bringing his customized yellow CTR to the show. A selection of t-shirts were signed and given to early entrants. They also told the story of the event: HondaPro Jason and his one-of-a-kind vehicle at a one-of-a-kind event.
The photos of the event were selected to communicate that story on social media. His 1M+ followers across Facebook, Instagram, and YouTube saw that Bosak Auto Group understands the tight-knit culture behind the Honda and JDM communities.
The social media content served as a means of virtually amplifying the core message—that Bosak Auto understands and gives back to the automotive community—to hundreds of thousands of people more than those that had the opportunity to experience it in-person.
This is, of course, just one example. Any event, moment, or piece of content that facilitates the telling of your brand story can do the same thing. Philanthropic events and user-generated content , for example, are some of the highest engagement content available to businesses—and yet, they're often the most underutilized.
In that way, social media is a means to multiply the most impactful connections your brand has to its broadest audience.
Social media should amplify your connections.
Your brand's ability to connect with people doesn't begin by shouting into the digital void. It begins by telling people how you're making a real change in their real lives.
creativity with
a legacy.
