15.7.2025
#Aesthetics
Tactility in Digital Photography & Design
The viral appeal of unboxing videos speaks to the power of packaging. The first experience of a product begins before a customers ever even gets to the product. It begins with the design language of the brand; the texture of the box; the anticipation of cutting off the tape and laying eyes on a new purchase for the first time.
Packaging can either hide a product or make it the star of the shelf. Advanced packaging is a graphic design specialty that often requires collaborating across art directors, marketing teams, and printers. The result, though, is something that catches eyes, informs buyers at the point-of-sale, and gives people confidence that this is an object worth every penny of their hard-earned money.
When your product is in a customer's hands, that first interaction begins with the unboxing. Make it something special.
Your products are the reason your brand has the opportunity to do what it does. It deserves to look its best in your customers' hands.
The viral appeal of unboxing videos speaks to the power of packaging. The first experience of a product begins before a customers ever even gets to the product. It begins with the design language of the brand; the texture of the box; the anticipation of cutting off the tape and laying eyes on a new purchase for the first time.
Packaging can either hide a product or make it the star of the shelf. Advanced packaging is a graphic design specialty that often requires collaborating across art directors, marketing teams, and printers. The result, though, is something that catches eyes, informs buyers at the point-of-sale, and gives people confidence that this is an object worth every penny of their hard-earned money.
When your product is in a customer's hands, that first interaction begins with the unboxing. Make it something special.
Your products are the reason your brand has the opportunity to do what it does. It deserves to look its best in your customers' hands.
creativity with
a legacy.
