1.8.2025
#Aesthetics
Tactility in Digital Photography & Design
In a crisis, social media profiles can become a crucial means of distributing information and reaching stakeholders at extremely efficient media prices, enabling a pivot from advertising to public relations messaging at a moment’s notice.
When Covid-19 shut down the NBA, the writing was on the wall: this was going to be a serious problem for a company that requires handshakes, conversations indoors, test-drives in close quarters, and service advisors & mechanics entering people's vehicles.
Minutes after the NBA announced their decision, we were anticipating the public’s likely trepidations and working towards responsibly alleviating them.
We recommended a plan of action to rapidly purchase steering wheel covers and similar protective items, a variety of sanitation products for service vehicles and showrooms, personal protective materials, and social distancing. By the time that other dealerships began to do similar measures, we had already reached about 100K people in the local area, letting them know about our initiatives.
The positive response we received as market leaders in a public health crisis prompted the executive team to offer free oil change days for local nurses and first responders. The communications promoting the offer garnered a wave of positive attention, shares, and even a mention from Honda's official social media channels highlighting select dealers around the country that took a leadership role in addressing the crisis.
We stayed up-to-date in the coming weeks to rapidly respond to political and corporate policies that affected our partners. Automotive dealerships in sales and service were classified as essential businesses in Indiana, and OEMs rolled out a range of extreme financial deals to keep traffic up. Getting the word out to the community directly was a crucial step in weathering the storm.
Even as the pandemic waned, the effects on the automotive industry lasted for the better part of two years. New vehicle inventory levels were down, reducing the possibility of trade-ins to replenish the used car supply. We pivoted again, this time advertising the company as a used car dealer first and as a service center. We highlighted little-known details for certified pre-owned benefits and maintenance schedules, hosted buying events for inventory acquisition, and generated content to stay top-of-mind.
That content was the face of a process “moving” online with Fast Track Buying & Selling’s website shopping tools, as well as hosting a Virtual Auto Show while the Chicago Auto Show was on hiatus to still promote new vehicles in their inventory.
Ultimately, our Covid communications enabled Bosak Auto to become a local industry leader in the crisis, proving their family-values branding as a company that not only cared about the public health risks to customers and employees, but as an organization willing to transform their business when needed, rising to the occasion and providing a safer, better experience for their community.
In a crisis, social media profiles can become a crucial means of distributing information and reaching stakeholders at extremely efficient media prices, enabling a pivot from advertising to public relations messaging at a moment’s notice.
When Covid-19 shut down the NBA, the writing was on the wall: this was going to be a serious problem for a company that requires handshakes, conversations indoors, test-drives in close quarters, and service advisors & mechanics entering people's vehicles.
Minutes after the NBA announced their decision, we were anticipating the public’s likely trepidations and working towards responsibly alleviating them.
We recommended a plan of action to rapidly purchase steering wheel covers and similar protective items, a variety of sanitation products for service vehicles and showrooms, personal protective materials, and social distancing. By the time that other dealerships began to do similar measures, we had already reached about 100K people in the local area, letting them know about our initiatives.
The positive response we received as market leaders in a public health crisis prompted the executive team to offer free oil change days for local nurses and first responders. The communications promoting the offer garnered a wave of positive attention, shares, and even a mention from Honda's official social media channels highlighting select dealers around the country that took a leadership role in addressing the crisis.
We stayed up-to-date in the coming weeks to rapidly respond to political and corporate policies that affected our partners. Automotive dealerships in sales and service were classified as essential businesses in Indiana, and OEMs rolled out a range of extreme financial deals to keep traffic up. Getting the word out to the community directly was a crucial step in weathering the storm.
Even as the pandemic waned, the effects on the automotive industry lasted for the better part of two years. New vehicle inventory levels were down, reducing the possibility of trade-ins to replenish the used car supply. We pivoted again, this time advertising the company as a used car dealer first and as a service center. We highlighted little-known details for certified pre-owned benefits and maintenance schedules, hosted buying events for inventory acquisition, and generated content to stay top-of-mind.
That content was the face of a process “moving” online with Fast Track Buying & Selling’s website shopping tools, as well as hosting a Virtual Auto Show while the Chicago Auto Show was on hiatus to still promote new vehicles in their inventory.
Ultimately, our Covid communications enabled Bosak Auto to become a local industry leader in the crisis, proving their family-values branding as a company that not only cared about the public health risks to customers and employees, but as an organization willing to transform their business when needed, rising to the occasion and providing a safer, better experience for their community.
In a crisis, social media profiles can become a crucial means of distributing information and reaching stakeholders at extremely efficient media prices, enabling a pivot from advertising to public relations messaging at a moment’s notice.
When Covid-19 shut down the NBA, the writing was on the wall: this was going to be a serious problem for a company that requires handshakes, conversations indoors, test-drives in close quarters, and service advisors & mechanics entering people's vehicles.
Minutes after the NBA announced their decision, we were anticipating the public’s likely trepidations and working towards responsibly alleviating them.
We recommended a plan of action to rapidly purchase steering wheel covers and similar protective items, a variety of sanitation products for service vehicles and showrooms, personal protective materials, and social distancing. By the time that other dealerships began to do similar measures, we had already reached about 100K people in the local area, letting them know about our initiatives.
The positive response we received as market leaders in a public health crisis prompted the executive team to offer free oil change days for local nurses and first responders. The communications promoting the offer garnered a wave of positive attention, shares, and even a mention from Honda's official social media channels highlighting select dealers around the country that took a leadership role in addressing the crisis.
We stayed up-to-date in the coming weeks to rapidly respond to political and corporate policies that affected our partners. Automotive dealerships in sales and service were classified as essential businesses in Indiana, and OEMs rolled out a range of extreme financial deals to keep traffic up. Getting the word out to the community directly was a crucial step in weathering the storm.
Even as the pandemic waned, the effects on the automotive industry lasted for the better part of two years. New vehicle inventory levels were down, reducing the possibility of trade-ins to replenish the used car supply. We pivoted again, this time advertising the company as a used car dealer first and as a service center. We highlighted little-known details for certified pre-owned benefits and maintenance schedules, hosted buying events for inventory acquisition, and generated content to stay top-of-mind.
That content was the face of a process “moving” online with Fast Track Buying & Selling’s website shopping tools, as well as hosting a Virtual Auto Show while the Chicago Auto Show was on hiatus to still promote new vehicles in their inventory.
Ultimately, our Covid communications enabled Bosak Auto to become a local industry leader in the crisis, proving their family-values branding as a company that not only cared about the public health risks to customers and employees, but as an organization willing to transform their business when needed, rising to the occasion and providing a safer, better experience for their community.
creativity with
a legacy.
