Likes are often viewed as a vanity metric, but they can be valuable tools for page growth, lookalike audience data, and A/B testing.

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More qualitatively, high-engagement content is also an opportunity for a business to take the tie off and make something that people actually might find engaging.

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Holidays offer a perfect opportunity to ride the wave of a celebratory spirit and find room for fun. For Bosak Auto, we took those opportunities to not only make high-engagement content that we could use for the above quanititative reasons, but also to generate a content mix that people wanted to interact with.

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Finding exciting ways to tell the story of a product, to capture a sentiment, or expand it beyond its most basic purpose gives it new meaning in the minds of your audience. As a bonus, showing customers with a limited knowledge of a highly complex product can offer a glimpse into the lively world that enthusiasts cherish.